You provide instructions. Our AI gets your work done.

Trusted by content marketers and business people to execute complex jobs end-to-end.

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Meet Herbie - the AI system that delivers "work"

Herbie is more than an assistant. He plans and executes complex tasks - on his own, whilst you carry on with your work.

He's an expert at content marketing, research, and business analysis.

Just send him an email. He’ll dutifully execute and report back when he's done.

A marketing team in one

You provide the brief. Herbie writes high-quality content. He learns your tone of voice from examples and provides citations and references to increase trust in your content.

He can take inspiration from sources you share with him and build new narratives on top.

The research department of Herbie

Can’t wait to hire someone to carry out research and stay on top of competitors, market trends, and research development?

Herbie quietly gets the tedious, boring work done. Legend has it that he once accomplished in just 3 hours what would have taken 10 people an entire week.

I need a business analyst! Said everyone without access to Herbie

Herbie can spin off presentations and collect insights from internal and external data, faster than you can summon an intern.

He makes you look like a numbers guru even if you failed algebra. He can also count to a million without getting lost, unlike chatGPT.

Designed for the smart and lazy

To be honest there's a fine line between the two.

We believe life is too short to be doing boring, repetitive tasks. So don't. Let Herbie do them.

Read some of the ideas that have inspired us.


In defense of Marc Andreessen’s article

Calin Drimbau


Learning, Generative AI, and Maria von Trapp

Calin Drimbau


Community building

Calin Drimbau

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