broadn - The AI agent for manufacturers that understands how you sell

Intro

Manufacturing companies face critical challenges due to manual, slow sales processes that limit growth and frustrate customers. Sales teams are constrained by limited headcount and rely on basic tools like Excel and Salesforce to manage complex RFQs and product inquiries. As a result, the best products are not selected based on their merits, but rather on commercial familiarity or past experience. Broadn solves this with an AI-first platform that automates up to 95% of recurring email workflows, processing RFQs, analyzing BOMs, and creating accurate quotes from over 20,000 SKUs catalogs in under 60 seconds. This leads to a 50-100% increase in win rates, a 50% reduction in quote abandonment, and a 5-15% average revenue uplift, all while ensuring 0 errors in quotes and purchase orders.

Short Description

broadn is an AI-native Configure, Price, Quote (CPQ) platform designed specifically for manufacturers. It automates sales processes, enabling companies to handle inbound inquiries, generate quotes, and close deals up to 10x faster. By syncing catalogs and pricing, broadn processes RFQs, analyzes BOMs, and creates accurate quotes from catalogs with over 20,000 SKUs in under 60 seconds, ensuring zero errors and looping in human oversight only when necessary.

The Problem We Solve

Manufacturers face significant challenges with manual, slow sales processes that hinder growth and frustrate customers. Key issues include:

• Manual Workflows: Sales teams rely on basic tools like Excel and Salesforce to manage complex RFQs and product inquiries, leading to inefficiencies.

• Limited Sales Capacity: Throughput is tied to headcount, restricting outbound efforts and overall sales growth.

• Customer Expectations: Buyers demand faster responses, detailed catalogs, and greater agency in product selection and configuration.

• Missed Opportunities: Slow response times (often 24+ hours) result in lost business, with quote abandonment rates as high as 50%.

• Error-Prone Processes: Manual quoting and order processing often lead to mistakes in pricing, discounts, and configurations.

These insights are derived from 23 calls with operators in the OEM and EMS markets, highlighting the repetitive, manual workload of sales and admin teams.

The Solution

broadn offers an AI-first platform that automates up to 95% of recurring email-based workflows, handling both inbound and outbound sales processes with human supervision. Key features include:

• Automated RFQ Processing: Analyzes BOMs, identifies products, and generates quotes from emails, contact forms, and WhatsApp in seconds.

• Multi-Channel Engagement: Responds to clients on their preferred channels, including email, WhatsApp, and web forms.

• ERP Integration: Connects seamlessly with systems like Shopify, SAP, Microsoft Dynamics, Quickbooks, Salesforce, Oracle, and Hubspot.

• Human Oversight: Flags non-standard orders or policy deviations for human review, ensuring control and accuracy.

• Minimal Setup: Starts with simple inputs like Excel spreadsheets or PDFs, scaling to more complex integrations as needed.

broadn automates standard orders with 100% accuracy, freeing sales reps for outbound efforts and bespoke inquiries, while ensuring safety and precision in every transaction.

Compelling Stats

broadn delivers measurable impact through AI-driven automation. Below are key figures highlighting the benefits for manufacturers:

These statistics demonstrate how broadn transforms sales efficiency, revenue potential, and operational accuracy for manufacturers.

Key Benefits for Clients

• Speed: Create quotes in under 60 seconds, even with complex catalogs, compared to traditional 1-2 day response times.

• Accuracy: Achieve 0 errors in quotes, purchase orders, and invoices by eliminating unapproved discounts and misconfigurations.

• Efficiency: Automate 85-95% of repetitive email workflows, reducing manual data entry and response times.

• Scalability: Enable sales growth without additional headcount, replacing a team of 10 sales reps with broadn and 2 senior reps (a 5x reduction in team size).

• Customer Satisfaction: Provide instant, professional responses across multiple channels, improving brand perception and retention.

• Margin Optimization: Increase margins by 17-28% by preventing loss-making orders without manager approval.

• Discount Standardization: Boost order value by 12-20% through automatic recognition of customer tier discounts.

• Visibility: Offer real-time insights into profit margins, supply chain availability, and order status.

• Competitive Edge: Leverage the "first quote wins" effect, locking in orders before competitors respond.

• Dynamic Pricing: Adjust pricing in real-time to market conditions, optimizing margins alongside speed.

Client Profile

broadn serves manufacturers with one or more of the following characteristics:

• Large SKU Catalogs: Sales reps need detailed product knowledge to create quotes or recommend products.

• Configurable Products: Bundles with exclusive or optional components requiring precise configuration.

• High Quote Volume: Companies needing fast processing to avoid losing business.

• Complex Products: Items hard to understand via traditional PDF catalogs, where clients seek more agency.

• Profit Margin Focus: Manufacturers wanting instant visibility into margins per order.

• Repeat Orders: Businesses aiming to automate recurring orders from customers or fulfillment warehouses.

• Bespoke Production: Products created based on supply chain availability.

• Supply Chain Visibility: Need for transparency in parts availability.

• Compliance Needs: Support for Build America, Buy America Act (BABAA) compliant products.

Client Industries

broadn supports a wide range of manufacturing sectors with complex catalogs and customization needs:

• EMS (Electronics Manufacturing Services): Pricing BOMs and creating bespoke electronic products from email inquiries.

• Industrial Powerblock Manufacturers: Mapping client requirements to specific power block products.

• PCB Manufacturers: Handling detailed, specific requirements for printed circuit boards.

• Advanced Materials Companies: Quoting specialized materials for various applications.

• Construction Companies: Managing products like soundproofing, special paints, windows, doors, steel beams, and roofs.

• EV Charging Stations: Covering residential, commercial, and large public stations.

• Automotive Parts: Supporting manufacturers and robotics applications.

• Advanced Manufacturing Robotics: Automating sales for cutting-edge robotic solutions.

• Textile Companies: Offering personalization for client-specific products.

• Power Tools: Serving construction and workshop equipment needs.

Immediate Benefits

• Faster Responses: Reply to RFQs within 2-3 hours (vs. 24+ hours), increasing win rates by 20-40%.

• Reduced Abandonment: Cut quote abandonment by up to 50% with rapid turnaround.

• Revenue Uplift: Capture 5-15% more revenue on average through speed and accuracy.

• Streamlined Operations: Automate the order-to-cash process, reducing errors and speeding up payments.

• Enhanced Customer Experience: Enable faster, personalized responses, keeping clients engaged and satisfied.

• Workload Reduction: Free internal teams from repetitive tasks, boosting productivity and competitiveness.

Compelling Stats

broadn transforms manufacturing sales by combining AI-driven automation with precision and speed, ensuring manufacturers not only survive but thrive in competitive markets.